Full Job Description
Join Our Team as a Digital Content Strategist at Facebook
Are you passionate about crafting compelling content that captivates audiences and drives engagement? Do you thrive in a fast-paced, innovative environment? Facebook, one of the world's leading tech companies, is seeking a talented Digital Content Strategist to join our dynamic team in University City, Mississippi. Here, you will play a pivotal role in shaping our content strategy and elevating our brand presence across various digital channels.
About Facebook
At Facebook, our mission is to give people the power to build community and bring the world closer together. We believe that through sharing and connecting, we can foster understanding and collaboration across communities. Our team is dedicated to creating and disseminating content that embodies this mission, and we are looking for a passionate Digital Content Strategist to help us achieve our goals.
Position Overview
As a Digital Content Strategist, you will be responsible for:
- Developing and executing data-driven content strategies that align with Facebook's overall marketing objectives.
- Creating high-quality, engaging content that resonates with our diverse audience across various platforms, including Facebook, Instagram, and Messenger.
- Working collaboratively with cross-functional teams, including marketing, design, and product development, to ensure content synergy and maximize impact.
- Conducting thorough market and audience research to identify trends, preferences, and behaviors that inform content creation.
- Utilizing SEO best practices to optimize content for search engines and enhance organic reach.
- Analyzing content performance metrics to refine strategies and improve engagement and conversion rates.
- Staying current with industry trends, emerging technologies, and changing audience behaviors to keep Facebook at the forefront of digital content excellence.
Key Responsibilities
- Lead the ideation, creation, and execution of innovative content for campaigns that drive user engagement and brand loyalty.
- Manage the content calendar and ensure consistent messaging across all channels.
- Oversee brand voice and style guidelines, ensuring adherence across all content produced.
- Coordinate and collaborate with social media managers, graphic designers, and video production teams to create cohesive multimedia campaigns.
- Develop A/B testing strategies to assess the effectiveness of content and iterate based on results.
- Engage with users and stakeholders to gather feedback and insights that shape content direction.
- Support the copywriting team by providing guidance on messaging clarity and brand alignment.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- A minimum of 3-5 years of experience in digital content strategy, content marketing, or a related role.
- Exceptional writing and editing skills, with a keen eye for detail and a passion for storytelling.
- Proficiency in SEO, analytics tools (e.g., Google Analytics), and content management systems.
- Strong project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Experience with social media marketing and familiarity with analytics tools for measuring campaign performance.
- Ability to work both independently and as part of a team in a collaborative environment.
Why Join Facebook?
At Facebook, we foster an inclusive workplace where you can thrive. Our commitment to diversity and inclusion ensures that every team member feels valued and empowered. Here’s what we offer:
- Competitive Salary: We offer a competitive salary and comprehensive benefits package, including health insurance, retirement plans, and stock options.
- Professional Growth: We invest in our employees' development, providing opportunities for training, mentorship, and career advancement.
- Work-Life Balance: Enjoy flexible work hours and a supportive environment designed to help you achieve a healthy work-life balance.
- Innovative Culture: Be part of a vibrant culture where creativity and innovation are truly valued, allowing you to influence the direction of our content initiatives.
- Community Impact: Join a company that is committed to making a positive impact on the world through technology and community engagement.
Application Process
If you are excited about leveraging your skills as a Digital Content Strategist to make an impact at Facebook, we encourage you to apply. To be considered for this opportunity, please submit your resume, a cover letter detailing your relevant experience, and samples of your previous work. We look forward to discovering how you can contribute to our team and our mission.
Facebook is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Join Us at Facebook
Transform the way people connect and share information across the globe. Apply for the Digital Content Strategist position today, and let’s build a vibrant, interconnected future together!